Will Gisel
Led 10 person startup through 3 month design effort to launch an iOS App
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Led range of Ux/Ui efforts across functions and teams, auditing competitor expeirences, delivering dev-handoff mockups, designing executive team pitches, and prototyping
Tap Through Mobile Prototype
Led product strategy, prototype design, and live moderated user testing research for new DTC technology derived from Allstate's acquisition of digital privacy company, InfoArmor
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Developed product stategy and redesigned entire application for this fashion aggregation and styling mobile app set to release Dec 2023
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Led audit of dot-com design system and implemented scalable improvements to empower fragmented development teams with a keen focus on principles to deliver effective page hierarchies, mobile table design, and typography
Watch Animation about Page Hierarchies and Mobile Responsiveness
We designed brand new iOS and Android apps, tailored for Notre Dame Football season ticket holders, making it easier than ever to scan into the game or share tickets. As head of design on this project I led and executed every aspect of the end-to-end design process. I managed the client relationship and worked in tandem with a product manager (Davis Lukens) and 4 engineers (Aaron Rosenbaum, Kevin McBrayer, Dharmesh Patel, and Chris Singer) from expapp.com.
We redesigned a fragmented suite of ticketing and eCommerce mobile web products into an elegant feature-packed product that supported 400+ live event properties and address primary business concerns around first impressions and onboarding.
Led a small engineering based startup through a full UX/Ui audit, UX redesign, user testing, and visual design