Will Gisel

NYC

Product Designer with 12 years experience across client types: Big Agency, Fortune 500, $250M Exit Startup

Designs for:

  1. VML: Volkswagen
  2. iA Collaborative: FedEx
  3. ExpApp
  4. Allstate
  5. Flaire Travel
  6. Bichu
  7. NFL
  8. Rich Products
  9. Picdmo
  10. NBA
  11. NHL
  12. MLB
  13. Reebok
  14. Notre Dame University
  15. Jarritos
  16. Topgolf
  17. Oakley
  18. Hoka

1. Flaire App

Product Design

Led 10 person startup through 3 month design effort to launch an iOS App

Download the App

2. Volkswagen

Product Design

Led range of Ux/Ui efforts across functions and teams, auditing competitor expeirences, delivering dev-handoff mockups, designing executive team pitches, and prototyping

Tap Through Mobile Prototype

3. Allstate

Product Design

Led product strategy, prototype design, and live moderated user testing research for new DTC technology derived from Allstate's acquisition of digital privacy company, InfoArmor

View Testing Insights

4. Bichu

Product Design

Developed product stategy and redesigned entire application for this fashion aggregation and styling mobile app set to release Dec 2023

View Mobile Prototype

5. FedEx

Product Design

Led audit of dot-com design system and implemented scalable improvements to empower fragmented development teams with a keen focus on principles to deliver effective page hierarchies, mobile table design, and typography

Watch Animation about Page Hierarchies and Mobile Responsiveness

6. Notre Dame University

Product Design

We designed brand new iOS and Android apps, tailored for Notre Dame Football season ticket holders, making it easier than ever to scan into the game or share tickets. As head of design on this project I led and executed every aspect of the end-to-end design process. I managed the client relationship and worked in tandem with a product manager (Davis Lukens) and 4 engineers (Aaron Rosenbaum, Kevin McBrayer, Dharmesh Patel, and Chris Singer) from expapp.com.

7. Experience App Redesign

Product Design

We redesigned a fragmented suite of ticketing and eCommerce mobile web products into an elegant feature-packed product that supported 400+ live event properties and address primary business concerns around first impressions and onboarding.

8. Picdmo

Product Design

Led a small engineering based startup through a full UX/Ui audit, UX redesign, user testing, and visual design